It’s no secret that social media is ubiquitous. Just over the week of the Fourth of July -- from the blow up of San Diego’s fireworks show to the TomKat breakup -- chances are good you got the latest news from Twitter or Facebook. Entertainment value aside, social media savvy can have a major impact on your career. Too many people, though, don’t take the time to evaluate their voice and make the most of the various platforms available. … [Read more...]
We all know that sinking feeling. We hit “send” and realize we made a massive mistake. Oh yes…we all are guilty of email fails. But once it hits cyberspace? It’s gone. There’s no going back. Yes, you can hit “recall this message.” But this only works BEFORE your email has been opened, IF the email is on Microsoft Exchange Server, and PROVIDED you sent the email to a user within the company. I mean, what are the odds of THAT? … [Read more...]
Your email signature is your digital business card, something that represents you with every communication you send. It’s the last thing a client or contact reads, and the last chance to leave that good first impression. There are two types: the one sent from your smartphone and the one sent from your email program. … [Read more...]
Over the past three weeks, we have explored different aspects of publicity. First, we talked about the difference between advertising and publicity, where we identified publicity as "earned media,” also known as “editorial content.” This means that instead of paying for space for an ad, you offer a reporter or editor convincing data that your story is worth telling in news channels. Then we talked about seven ways to identify newsworthy stories in your organization, and subsequently … [Read more...]
Over the past two weeks, we have explored different aspects of publicity. First, we talked about the difference between advertising and publicity, identifying publicity as "earned media,” also known as “editorial content.” This means that instead of paying for space, you offer a reporter or editor convincing data that your story is worth telling in news channels. Last week we talked about seven ways to identify newsworthy stories in your organization. … [Read more...]
Managing emails could be the biggest challenge you face in the workplace, especially if you receive hundreds of mails. I receive up to 200 mails a day. I’ll admit, if I didn’t have the following guidelines in place, I would most certainly miss important deadlines, neglect certain tasks or overlook customer queries. … [Read more...]
Last week we talked about the difference between advertising and publicity, identifying publicity as "earned media,” also known as “editorial content.” This means that instead of paying for space, you offered a reporter or editor convincing data that your story is worth telling in news channels. It sounds easy enough...you have "news," and reporters need to tell stories. However, with news staffs shrinking and multiple companies clamoring for attention, it can be harder than ever to … [Read more...]
“Can you get me in the business section of the New York Times?!” “We think we have a great new app that should be featured in Mashable.” “The Today Show is the type of PR I am looking for.” “Can you get us some buzz?” As a PR professional, I have heard statements or similar for years. I smile, nod and ask them what their product or company’s differentiating feature is. How do they compare to the competition? What’s some interesting back story on the company or its workers? … [Read more...]
Most people have seen this floating around the internet: Eye halve a spelling chequer It came with my pea sea It plainly marques four my revue Miss steaks eye kin knot sea. … [Read more...]
With user totals estimated by many to be around 400 million by the end of 2012, if your business does not have a page on Google+ yet, it may be time to consider adding one. In addition to the search engine benefits and other perks related to having a Google+ page for your business page, Google+ also offers a valuable and unique tool - the Hangout. Google+ Hangouts are a virtual way to chat online; think Skype, but more functional. With Hangouts, you can use your webcam and microphone to … [Read more...]
