So, you have survived another trade show! Hopefully you got some great leads, connected with customers and learned some best practices from the seminars. Hey, I bet you even had a little fun! In this three-part series, we have explored how to maximize your trade show presence with proper planning and execution. You know what's next! Evaluation! Even though the trade show is officially over, there are still ways to capitalize on your time and financial investment. … [Read more...]
There they are: all your customers and prospects in one place! Must be a trade show! Trade shows offer an unmatched opportunity to forge new relationships and cement existing ones. Last week we looked at strategies you should employ prior to the show to help ensure success. … [Read more...]
From the internet to video conferencing, there are more ways than ever to connect with your clients and prospects. But the trade show still reigns supreme as a face-to-face opportunity to learn best practices, promote your company and network, network, network. … [Read more...]
Over the past three weeks, we have explored different aspects of publicity. First, we talked about the difference between advertising and publicity, where we identified publicity as "earned media,” also known as “editorial content.” This means that instead of paying for space for an ad, you offer a reporter or editor convincing data that your story is worth telling in news channels. Then we talked about seven ways to identify newsworthy stories in your organization, and subsequently … [Read more...]
Over the past two weeks, we have explored different aspects of publicity. First, we talked about the difference between advertising and publicity, identifying publicity as "earned media,” also known as “editorial content.” This means that instead of paying for space, you offer a reporter or editor convincing data that your story is worth telling in news channels. Last week we talked about seven ways to identify newsworthy stories in your organization. … [Read more...]
Last week we talked about the difference between advertising and publicity, identifying publicity as "earned media,” also known as “editorial content.” This means that instead of paying for space, you offered a reporter or editor convincing data that your story is worth telling in news channels. It sounds easy enough...you have "news," and reporters need to tell stories. However, with news staffs shrinking and multiple companies clamoring for attention, it can be harder than ever to … [Read more...]
“Can you get me in the business section of the New York Times?!” “We think we have a great new app that should be featured in Mashable.” “The Today Show is the type of PR I am looking for.” “Can you get us some buzz?” As a PR professional, I have heard statements or similar for years. I smile, nod and ask them what their product or company’s differentiating feature is. How do they compare to the competition? What’s some interesting back story on the company or its workers? … [Read more...]
No job? No problem! Create your own by forming a company! OK, so it's not that easy. But it's not that hard either: Register with the state and local governments, print up some business cards, and you're good to go. Right? Let's step back for a moment and think through this. Perhaps last week's article on leaving your job inspired you to action, and you're thinking now about the possibility that you could build on your passions and skills to deliver a product or service that people … [Read more...]
Most freelancers are – or should be – constantly looking for work, kind of like the relationship between teenage boys and food, or whales trolling for plankton. This constant need for work leads to an equally constant stream of job contacts and applications. And, whether you’re following up on potential jobs of your own devising or responding to a freelance job posted online, this usually means you’ll need to draft a cover e-mail. … [Read more...]
