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Five Twitter Tips for Promoting Your Brand

By May 10, 2012
Twitter

Using Twitter for marketing is a great way to seek out and connect with potential clients and customers, members of the media, and others that you may not necessarily have been able to connect with previously.  And with Twitter approaching an estimated 500 million followers, you and your business should be active on Twitter to increase your brand's reputability and exposure. Whether you are a Twitter veteran or just getting started, here are five Twitter tips for promoting your brand: … [Read more...]

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Google+ Hangouts for Business

By April 30, 2012
google+

With user totals estimated by many to be around 400 million by the end of 2012, if your business does not have a page on Google+ yet, it may be time to consider adding one.  In addition to the search engine benefits and other perks related to having a Google+ page for your business page, Google+ also offers a valuable and unique tool - the Hangout. Google+ Hangouts are a virtual way to chat online; think Skype, but more functional.  With Hangouts, you can use your webcam and microphone to … [Read more...]

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Social Media: So, What Is It for People in Transition?

By August 25, 2011
Social Media

There’s no newspaper or magazine nowadays that does not devote some space to the fast-developing new phenomenon called social media. My explanation for this is very simple: Let’s say you invite some people for a social gathering to take place in your house. Among the dozen or so you host will be some who are very knowledgeable about certain subjects, and some others, less so. That doesn’t mean that those who aren’t very knowledgeable will not contribute to the conversation. They will, … [Read more...]

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How Social Media Helps You Get Hired

By August 23, 2011
Social Media

The conventional wisdom these days is that social media - LinkedIn, Facebook, Twitter, Youtube - is critical for every business interaction, especially for job-hunting. Let's get realistic. There are defensive and offensive elements to your social media strategy. Let's start with putting up a good defense. … [Read more...]

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Should Facebook Show Your Professional Identity or Your Personal Life?

By March 18, 2011
Facebook

A lot of people I've talked to have puzzled over how to present themselves on Facebook. The problem is that you really should have only one "identity", yet you don't necessarily communicate the same kind of messages to friends, co-workers, future employers, or people in other social circles. This can be especially a concern for those born before, say, 1970, who didn't have to deal with this before the Internet changed our lives. … [Read more...]

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Five Useful Things LinkedIn Can Do for You

By March 12, 2011

Most job seekers have heard about LinkedIn these days.  If you want to maintain a professional presence online to make connection with employers, it's a must.  But LinkedIn can do a lot of other things that you might have overlooked. … [Read more...]

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5 Reasons to Clean Up Your Social Media Profiles

By March 10, 2011

If you recently graduated from college, odds are you have a profile page on Facebook, MySpace or another of the many social networking sites out there. If you're looking for your first job or any really, it pays to take a look and see if you can't delete some of the unnecessary mentions of partying or other questionable behavior. Here's why: 1) Those Spring Break photos aren't helping We all know that a great week in Mexico can do wonders for a college senior's wellbeing, providing enough … [Read more...]

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Don’t Copy Your Resume to LinkedIn!

By January 25, 2011

If you are simply copying your resume into your LinkedIn profile you are doing yourself a major disservice. This is especially true if you are actively searching for a job. Your LinkedIn profile is not an online resume; it is a marketing tool designed to showcase your professional value. LinkedIn is free advertising and what you’re selling is you; maximize your marketability by taking advantage of this prime marketing real estate. … [Read more...]

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It’s About You at about.me

By December 27, 2010
Blue Rose

It takes a lot for a website to break onto the social networking scene and there is a new one on the horizon that is focused on doing just that. About.me bills itself as a “custom profile & personal analytics dashboard”. While it’s not open to the public just yet, you can reserve your personalized URL and wait for an invitation to set up a profile. … [Read more...]

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What’s Twitter Good For?

By September 28, 2010

There are three types of people: Those who use Twitter, those who never heard of it, and those who heard of it but can't imagine why they should care. Let me talk for a moment to this last group. Not to change your mind, but just to give you a different perspective. "Why would I care to hear what someone had for breakfast?" That's the most common question I get from people who haven't experimented with Twitter. Fair enough, I suppose, because there are actually people who seem to get joy from … [Read more...]

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