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Five Twitter Tips for Promoting Your Brand

By May 10, 2012
Twitter

Using Twitter for marketing is a great way to seek out and connect with potential clients and customers, members of the media, and others that you may not necessarily have been able to connect with previously.  And with Twitter approaching an estimated 500 million followers, you and your business should be active on Twitter to increase your brand's reputability and exposure. Whether you are a Twitter veteran or just getting started, here are five Twitter tips for promoting your brand: … [Read more...]

Filed Under: Other Resources, Personal Branding Tagged With: , ,

Focusing the Message

By July 28, 2011

I've been playing with a number of interesting techniques lately to develop powerful, focused messages. The Elevator Speech Most of us are now familiar with the "elevator pitch", a 30 second summary of who you are and what your message is.  In the context of job-hunting, this is commonly used to create a powerful mental image of why someone should hire you. … [Read more...]

Filed Under: Communication, Personal Branding Tagged With: ,

Seven Ways to Get Great Testimonials

By April 27, 2011

You're doing great work for your boss, delivering wonderful value for your employer. But you might be struggling to capture some kind words about your work. This might be useful for your résumé/CV, your LinkedIn profile, or as input for your next performance evaluation. The secret is to capture the information while it's still fresh. So here's some ideas on how to do that: … [Read more...]

Filed Under: Career Advancement, Personal Branding Tagged With:

Personal Brand Management: The Secret to Career Mobility

By March 9, 2011

Developing personal brand equity is a key element to establishing and maintaining your career mobility. Increasing manager equity is the quickest method for improving and selling your brand throughout the organization. It requires an understanding of what managers like, how to measure your changes and how to influence their perceptions with less effort. Developing a compelling personal brand image still remains essential to winning and keeping management's faith. Since the massive downsizing … [Read more...]

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Developing Your Personal Brand

By December 8, 2010

If you haven’t developed your personal brand yet, what are you waiting for?!? Without a clearly defined brand you diminish your chance of standing out from other job seekers. Even if you are employed, your brand can position you as a leader in your industry and open you up to new opportunities. … [Read more...]

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Overnight Tips to Be More Presentable at Work

By November 15, 2010

Image is important. You can transform your position, responsibilities, and even your title by focusing on being more presentable at work. You can make a change overnight. Follow these easy steps: 1) Give yourself an instant promotion. Promote yourself in your mind. If you were one or two levels above your current pay grade or position, what would you say, do , wear, and how would you act? Decide to start tomorrow dressing and acting the part of someone 2 levels above your current role. … [Read more...]

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Dressing the Part

By September 19, 2010

Successful people really do present themselves differently. They look pulled together. They are attentive to detail. Their appearance gives you confidence that they can get the job done. They are able to present themselves professionally and pull together a look that screams, “I can do it”. Success dresses differently. This is not to say that you have to take a 2nd mortgage on your house to dress professionally, but it is imperative that you consider the part that dress has in creating … [Read more...]

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Your Own Domain

By September 12, 2010
Web Domain

You own something that is both powerful and valuable. You own your brand. See article on Building a Brand that Sells You to the Market. There are several ways to own your brand and sell yourself, but one that I’ve seen proven success over and over again is purchasing an internet location that you can brand specific for YOU. You can determine the look and feel of the website, as well as determining the name of the site. The proliferation of the web has made owning your own web site quite … [Read more...]

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What Makes You Unique?

By September 10, 2010
Different

Part of the human journey is a constant struggle between wanting to fit in, and wanting to be valued because of our unique value. I guess that's one of the things that makes life interesting. … [Read more...]

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Seven Tips for Self-Promotion

By August 30, 2010

It’s one of those things we have to do, even if we find it a little disgusting. Like taking out the garbage. But unless you put yourself out there regularly, it could be your career you’re trashing. Try considering self-promotion as part of your job – you know, the “other duties as required part.” … [Read more...]

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