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There’s a Bully at the Office — How Do You Deal with It?

By March 13, 2010
Bullies at Work

We spend a significant number of hours toiling away at our offices. Often we run into difficult personalities. Some come in the form of passive aggressive personalities, where others seem to push and prod in an attempt to control the outcomes (or directly control you). It is frustrating. How do you deal with it? One way that can be successful and allow you to come out of this smelling like a rose is to concentrate on business results (i.e. the tasks at hand). Focus your attention on what needs … [Read more...]

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Step 2 in Building a Personal Brand — Tips on How to Message and Market Your Personal Brand

By March 1, 2010

Step one in building your personal brand was to map out the brand that you desire. In step one, we challenged you to think of characteristics that you would like associated with you. We asked you to DEFINE your personal brand. Now it is time to take the next step. In step 2 you will begin to message and market your personal brand. Step 2 includes communicating your brand on your resume, via on-line websites (like LinkedIn and Plaxo), using emails within your company and annual reviews. … [Read more...]

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Step 1 in Building a Personal Brand (Yes You Need One)

By February 22, 2010
Personal Branding

In today's job market, the question isn't whether or not it would be wise to have a personal brand - but how do you take the first step? It is becoming more and more difficult to stand out from the crowd and 'be noticed' for those promotions and positions that you would like to have. With a very limited amount of positions available, it becomes increasingly clear how important building your personal brand becomes. … [Read more...]

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Steve Jobs: 7 Lessons from a Marketing Genius

By November 14, 2009
The Presentation Secrets of Steve Jobs

Apple CEO Steve Jobs is considered one of the greatest marketers in corporate history. For more than three decades, he has delivered legendary keynote presentations, raised product launches to an art form and successfully communicated the benefits of Apple products to millions of customers. Whether you're in sales, marketing, advertising or public relations, Steve Jobs has something to teach you about telling your brand story. Plan in analog. Steve Jobs may have made a name for himself in the … [Read more...]

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Steve Jobs: Work and Life Advice from a Teen Idol

By November 2, 2009
The Presentation Secrets of Steve Jobs

Teenagers have named Apple CEO Steve Jobs the entrepreneur they admire most. In a recent Junior Achievement survey, Jobs beat out a list of high profile celebrity entrepreneurs including Oprah Winfrey. Steve Jobs has plenty to teach teens and young adults, many of whom are facing the worst job climate in decades. Here are five life and work lessons Steve Jobs would offer young people today as they enter a tight job market and an uncertain future. … [Read more...]

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