“Can you get me in the business section of the New York Times?!” “We think we have a great new app that should be featured in Mashable.” “The Today Show is the type of PR I am looking for.” “Can you get us some buzz?” As a PR professional, I have heard statements or similar for years. I smile, nod and ask them what their product or company’s differentiating feature is. How do they compare to the competition? What’s some interesting back story on the company or its workers? … [Read more...]