Last week we talked about the difference between advertising and publicity, identifying publicity as "earned media,” also known as “editorial content.” This means that instead of paying for space, you offered a reporter or editor convincing data that your story is worth telling in news channels. It sounds easy enough...you have "news," and reporters need to tell stories. However, with news staffs shrinking and multiple companies clamoring for attention, it can be harder than ever to … [Read more...]