Steve Jobs: Career Advice for Tough Times

The Innovation Secrets of Steve Jobs

The global recession has forced many people to reconsider their careers and life choices. In these turbulent times, where does one turn for career advice? As I was researching the material for my new book, The Innovation Secrets of Steve Jobs (McGraw Hill) I realized that many of the principles behind Jobs' breakthrough success at Apple apply equally to the management of one's career. Jobs has had his share of setbacks and skeptics. He started what would become a multi-billion dollar brand by … [Read more...]

Steve Jobs: 7 Lessons from a Marketing Genius

The Presentation Secrets of Steve Jobs

Apple CEO Steve Jobs is considered one of the greatest marketers in corporate history. For more than three decades, he has delivered legendary keynote presentations, raised product launches to an art form and successfully communicated the benefits of Apple products to millions of customers. Whether you're in sales, marketing, advertising or public relations, Steve Jobs has something to teach you about telling your brand story. Plan in analog. Steve Jobs may have made a name for himself in the … [Read more...]

Steve Jobs: Work and Life Advice from a Teen Idol

The Presentation Secrets of Steve Jobs

Teenagers have named Apple CEO Steve Jobs the entrepreneur they admire most. In a recent Junior Achievement survey, Jobs beat out a list of high profile celebrity entrepreneurs including Oprah Winfrey. Steve Jobs has plenty to teach teens and young adults, many of whom are facing the worst job climate in decades. Here are five life and work lessons Steve Jobs would offer young people today as they enter a tight job market and an uncertain future. … [Read more...]