It’s no secret that social media is ubiquitous. Just over the week of the Fourth of July -- from the blow up of San Diego’s fireworks show to the TomKat breakup -- chances are good you got the latest news from Twitter or Facebook. Entertainment value aside, social media savvy can have a major impact on your career. Too many people, though, don’t take the time to evaluate their voice and make the most of the various platforms available. … [Read more...]
Using Twitter for marketing is a great way to seek out and connect with potential clients and customers, members of the media, and others that you may not necessarily have been able to connect with previously. And with Twitter approaching an estimated 500 million followers, you and your business should be active on Twitter to increase your brand's reputability and exposure. Whether you are a Twitter veteran or just getting started, here are five Twitter tips for promoting your brand: … [Read more...]
There are three types of people: Those who use Twitter, those who never heard of it, and those who heard of it but can't imagine why they should care. Let me talk for a moment to this last group. Not to change your mind, but just to give you a different perspective. "Why would I care to hear what someone had for breakfast?" That's the most common question I get from people who haven't experimented with Twitter. Fair enough, I suppose, because there are actually people who seem to get joy from … [Read more...]
You can’t have a conversation about social networking without discussing twitter. What is all this tweeting about? Twitter is constantly evolving. It is similar to the beginning of the Internet. As users use it and gain benefits, they document those benefits. The functionality increases, tools are built around the peripherals, and soon you have something that barely resembles what it began as. That is Twitter. It is still evolving, still changing, and six months from now it will be different … [Read more...]
Every conversation has rules. We know not to interrupt someone when they're talking. We know not to use bad language when we talk. We know not to talk too loudly. And we know too how and when to break all of the rules. Exactly the same is true for a Twitter conversation. The site hasn't been around for long, but Twitterers have already tried to figure out something like a Twittering etiquette. … [Read more...]
