Last week we talked about the difference between advertising and publicity, identifying publicity as “earned media,” also known as “editorial content.” This means that instead of paying for space, you offered a reporter or editor convincing data that your story is worth telling in news channels.
It sounds easy enough…you have “news,” and reporters need to tell stories. However, with news staffs shrinking and multiple companies clamoring for attention, it can be harder than ever to capture the attention of journalists who are bombarded with story ideas. [Continue reading]
Whether we realize it or not, we are usually either very balanced with clear-cut boundaries, or—in this technology and business-centric day and age—we tend to stand at the edge of workaholism. In order to maintain a balanced professional and personal life, we must be willing to identify what our limits are (everyone is not the same), as well as a few basic action steps to create, and sustain work-related boundaries. 
Procrastination comes from the Latin word meaning “to put off till tomorrow.” To procrastinate is to avoid or to replace high priority tasks with low priority tasks. The project might seem boring, or insurmountable. We’ve all heard people saying “I’ll start my diet tomorrow,” and “I’ll start exercising next month.”
“Can you get me in the business section of the New York Times?!” “We think we have a great new app that should be featured in Mashable.” “The Today Show is the type of PR I am looking for.” “Can you get us some buzz?”
Using Twitter for marketing is a great way to seek out and connect with potential clients and customers, members of the media, and others that you may not necessarily have been able to connect with previously. And with Twitter approaching an estimated 500 million followers, you and your business should be active on Twitter to increase your brand’s reputability and exposure.
Evernote’s tagline is Remember Everything. That is a big promise to live up to, and I’ve discovered that Evernote delivers on that promise. At first glance, you might think it is just another web clipper, when in fact it has so much more to offer.
What we all do for a living is one of the major causes of stress for most of us. But do we know the exact breakdown of what causes our bodies to go directly into stress mode (a.k.a “fight or flight response”)? We should.
Most people have seen this floating around the internet:
