Whether we realize it or not, we are usually either very balanced with clear-cut boundaries, or—in this technology and business-centric day and age—we tend to stand at the edge of workaholism. In order to maintain a balanced professional and personal life, we must be willing to identify what our limits are (everyone is not the same), as well as a few basic action steps to create, and sustain work-related boundaries. [Continue reading]
3 Steps to Better Boundaries at Work
By May 16, 2012 Leave a Comment
5 Ways to Eliminate Procrastination From Your Daily Schedule
By May 14, 2012 Leave a Comment
Procrastination comes from the Latin word meaning “to put off till tomorrow.” To procrastinate is to avoid or to replace high priority tasks with low priority tasks. The project might seem boring, or insurmountable. We’ve all heard people saying “I’ll start my diet tomorrow,” and “I’ll start exercising next month.”
The same principles of procrastination might rear its ugly head in your work environment. We know that leaving tasks until the very last minute could lead to disaster, yet somehow it seems more important to update our Facebook status, add more contacts on LinkedIn, or color code your stationary drawer. [Continue reading]
Top Story? Or First Commercial Break? How Advertising and PR Differ
By May 12, 2012 Leave a Comment
“Can you get me in the business section of the New York Times?!” “We think we have a great new app that should be featured in Mashable.” “The Today Show is the type of PR I am looking for.” “Can you get us some buzz?”
As a PR professional, I have heard statements or similar for years. I smile, nod and ask them what their product or company’s differentiating feature is. How do they compare to the competition? What’s some interesting back story on the company or its workers? What makes them “newsworthy?” [Continue reading]
Five Twitter Tips for Promoting Your Brand
By May 10, 2012 Leave a Comment
Using Twitter for marketing is a great way to seek out and connect with potential clients and customers, members of the media, and others that you may not necessarily have been able to connect with previously. And with Twitter approaching an estimated 500 million followers, you and your business should be active on Twitter to increase your brand’s reputability and exposure.
Whether you are a Twitter veteran or just getting started, here are five Twitter tips for promoting your brand: [Continue reading]
Making Evernote Work For You
By May 8, 2012 Leave a Comment
Evernote’s tagline is Remember Everything. That is a big promise to live up to, and I’ve discovered that Evernote delivers on that promise. At first glance, you might think it is just another web clipper, when in fact it has so much more to offer.
This is not an in-depth Evernote article. I’m not going to discuss tools, plug-ins, or the pro’s and con’s of using Evernote compared to other applications. I’m simply going to explain why it works for me. [Continue reading]
Identify Causes of Stress: 5 Questions to Ask
By May 6, 2012 Leave a Comment
What we all do for a living is one of the major causes of stress for most of us. But do we know the exact breakdown of what causes our bodies to go directly into stress mode (a.k.a “fight or flight response”)? We should.
For years, I was chronically stressed and couldn’t figure out how to get some rest. There were nights when I would wake up shaking in a “stress frenzy” (that’s my medical definition), unable to sleep, because my body had been in the “fight or flight” state for too long. I can tell you from experience that while in stress mode, our rational thinking decreases and our fears increase. Before we realize what hit us, our days become filled with emergencies and deadlines. [Continue reading]
Spill Chick? Beyond Spell Check: 10 Tips for Ensuring Error-free Copy
By May 4, 2012 2 Comments
Most people have seen this floating around the internet:
Eye halve a spelling chequer
It came with my pea sea
It plainly marques four my revue
Miss steaks eye kin knot sea. [Continue reading]
10 Instant Productivity Boosters
By May 2, 2012 Leave a Comment
Procrastination is not a new concept. During your career, it will grab hold of you in some form. Now, we all know the basics. We know that, in order to complete the task at hand, we need to turn our phones/IM off, close the browser and put a Do Not Disturb sign on the door. We know that; we rarely DO that.
I am the first to admit that I procrastinate. If I’m not careful, I can spend an entire day being very unproductive. Therefore, I’ve compiled a list of 10 sure-fire productivity boosters, which helps me to get things done. [Continue reading]
Google+ Hangouts for Business
By April 30, 2012 Leave a Comment
With user totals estimated by many to be around 400 million by the end of 2012, if your business does not have a page on Google+ yet, it may be time to consider adding one. In addition to the search engine benefits and other perks related to having a Google+ page for your business page, Google+ also offers a valuable and unique tool – the Hangout.
Google+ Hangouts are a virtual way to chat online; think Skype, but more functional. With Hangouts, you can use your webcam and microphone to chat with up to nine other people in a dedicated space that hosts your meeting. While Hangouts can be a great resource for virtual chats and talking long distance, they also have valuable business benefits that can enhance your performance and really bring a new degree of originality to your brand. [Continue reading]
Don’t Leave Yet! 3 End-of-Day Work Habits That Contribute to Success the Next Day
By April 28, 2012 Leave a Comment
Ah, it’s 5 o’clock! (Or 6, or 7… insert your own reality here!)
Time to log off, shut down and hit the (insert your own reality here: gym/ happy hour/ commuter train/ gridlock traffic/ childcare center).
Not so fast! Your mother always told you, “Don’t put off until tomorrow what you can do today.” And as painful as it is to consider one more task today, you will thank yourself tomorrow morning. [Continue reading]
